Practice On Purpose Mentorship

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8 Weeks to Practice on Purpose

You’ve got amazing skills — ASE Seminars gave you those. Now’s the time to make sure your practice is running to reflect the new you. 

Ask yourself:

  • Are you using what you learned?
  • Are your patients following your treatment plans?
    Are you practicing the way you want — and charging what you’re worth?
  • Do your systems support ease, consistency, and growth?

If any of that feels off, you’re not alone — and you don’t have to stay stuck.

Practice on Purpose is a self-paced mentorship you can complete in 8 weeks or less. It helps you build the systems, clarity, and confidence to lead your practice like you mean it — and finally show up at your highest level.

Led by Josh Swart, founder of ASE Seminars, this mentorship bridges the gap between clinical training and building a practice that actually works. With a background in acupuncture, EXSTORE, pelvic floor training, and years of experience developing courses and supporting practitioners, Josh brings a no-fluff, action-first approach to getting your messaging, systems, and strategy in alignment — so you can grow your ideal practice without the overwhelm.

Program Summary

Practice on Purpose (POP) is a hybrid coaching program designed exclusively for acupuncturists who have completed ASE Seminars’ EXSTORE™ or Pelvic Floor courses and want to translate those skills into thriving, profitable practices.

Many practitioners leave seminars inspired but unsure how to apply what they’ve learned to their business and practice flow. POP bridges that gap by combining self-paced video modules, weekly action-based goals, and live group coaching to help participants implement real, lasting change.

This program helps practitioners clarify their niche, refine their messaging, streamline clinic operations, and adopt growth-focused habits that align with their professional and personal goals. Through structured weekly tasks—from photo shoots and patient testimonials to marketing systems and networking—participants gain both clarity and accountability while building confidence in their ability to attract, treat, and retain more patients.

POP empowers practitioners to move from uncertainty and burnout to running a focused, efficient, and fulfilling practice — a successful practice built on purpose.

Apply Now

It's Time To Level Up Your Practice Management Skills:

Go From 🤯

👎 Solid clinical skills, but unclear message

👎 Your website (if you have one) is outdated 

👎 No real reviews or proof of what you do

👎 Unpredictable patient numbers. No insight

👎 Clunky practice that isn’t performing 

To 😎

👍 Clear messaging attracts the right people

👍 A strategic website that ties it all together

👍 Testimonials + reviews that do the talking 

👍 Strategies that put you in the drivers seat 

👍 Smooth running practice for your new skils

You Will Get:

Real guidance. Real accountability. Real results.

  • An 8-module self-paced course (complete in as little as 8 weeks)

  • Specific goals for every week

  • Weekly live group coaching calls with Josh

  • Guided exercises to clarify your ideal patient and practice

  • Systems to collect Google reviews + video testimonials

  • Tutorials for editing videos and launching a YouTube channel

  • Scripts for consults, treatment planning, and internal marketing

  • Tools to prep a photo shoot + run local events

  • Messaging + website refinement support

→ You already have the skills. We’ll help you build the structure.

Apply Now

8 Weeks. One Clear Outcome: A Practice That Reflects Your Potential

Week 1: Clarity & Foundations

The Winning Website Formula. Define your ideal practice, specialty, and patient. You’ll clarify your goals and lay the foundation for marketing that converts.

Week 2: Visibility, Focus & Practice Flow 

Build credibility with Google reviews while sharpening your clinical focus and messaging. You’ll improve clinic flow, clarify specialization, and learn simple tools to communicate your value more clearly to patients.

Week 3: Authority, Confidence & Patient Buy-In

Learn how to collect effective video testimonials and communicate results with confidence. This module focuses on time-value mindset, patient scripts, and using your new skills to see more patients or charge appropriately.

Week 4: Systems, Boundaries & Sustainability

Refine your workflows, boundaries, and pricing so growth doesn’t lead to burnout. You’ll optimize scheduling, rates, and systems while bringing your marketing assets together cohesively.

Week 5: Content That Builds Trust

Set up your YouTube channel and publish your first video. This week ensures your reviews, testimonials, photos, and videos work together to support patient trust and visibility.

Week 6: Referrals, Networking & Community Presence

Create consistent referral opportunities through strategic networking. You’ll learn simple scripts and approaches for connecting with gyms, studios, events, and local health professionals.

Week 7: Integration & Troubleshooting

Audit and refine everything you’ve built so far — website, messaging, reviews, testimonials, video content, and referrals. This is a focused week to tighten gaps and remove roadblocks.

Week 8: Launch, Results & Long-Term Growth

Review patient numbers, results, referral sources, and completed assets. You’ll leave with a clear plan for tracking progress, maintaining momentum, and continuing growth beyond the program.

Long Term Check-In: Follow-up Call

I check in with you 12 weeks after the end of the program to see how things are going, talk about any deficiencies, and set an action plan for continued growth.

Weekly Breakdown

Click each week to expand & view

Pre-Meeting pre-recorded video:

  • Overview of what the mentorship is, weekly goals, how it works
  • Winning website formula, winning marketing and messaging: converting visitors to patients
  • Habits of successful practitioners
  • Getting set up: Ordering your equipment
  • Setting up your photo shoot

 

Meeting:
Task: Scheduling your photo shoot

Exercise: Getting clear on your practice

  • What do you want?
  • What is your Ideal patient and ideal specialty
  • Your ideal practice
  • Your current set up and what you want to change
  • Messaging

Pre-Meeting Video: Getting Google reviews

Meeting:

Task: Google Reviews

Setting up the stands

Asking patients

How to approach it

Exercise:

  • Continue honing in on your ideal practice
  • Treatment focus/specializing
  • Clinic layout & Clinic flow
  • Getting clearer on messaging

Pre-Meeting Video: Getting video testimonials

Meeting:

Task: Video testimonials

What is your ideal testimonial patient?

Questions to ask

Where is a good place to record them?

Mic and phone check-in

Exercises/Discussions:

  • Time-Value Mindset
  • Seeing more patients and/or charging more
  • Using your new skills
  • Hang-ups
  • Scripts for new patients, treatment planning
  • Using simple language

Pre-Meeting Video: Editing videos – CapCut app – pre-recorded

Meeting:
Task: Editing videos

Check-in: Google review, testimonials, photo shoot should be done or coming soon

Exercise/open discussion:

Boundaries

Work flow

  • Number of rooms per hour
  • Rates

Pre-Meeting Video: Setting up your YouTube channel

Meeting:
Task: YouTube channel

Questions on this?

Parking your first video on your channel

Exercise:

Checking in: Google reviews, testimonials, photoshoot, editing videos

Pre-Seminar Video: Events & NetworkingTask: Networking with local business and practitioners – health fairs, booths, gyms, in-house

Exercise: Scripts for networking, reaching out to other practitioners/practices, gyms, studios, etc. Get some leads and follow up with them this week

Check-in status of:

  • Google reviews
  • Video Testimonials
  • Edited Videos
  • YouTube Channel
  • Messaging and website
  • Website updated?

 

Exercise/Discussion:

Open discussion

Lagging anywhere?

Made any contacts for networking or events?

Open discussion with final check-in

Final check-in

  • Patient numbers
  • Patient results
  • Referral sources
  • Future projects
  • Website should be done now!
  • Importance of keeping track of everything
  • Open discussion on anything practice-related

+ Lifetime Access

Complete the course in 6 weeks or take your time — you’ll have lifetime access to all content, tutorials and community support. 

Get Started

Need a Website to Match?

You’ll finish this mentorship with clarity, confidence, strong messaging, glowing reviews, and a fresh new photoshoot — so the next step is bringing it all together online.

You’ve got two options:

1. Custom Website Build

Work 1:1 with Britt Leeworthy — Acupuncturist, ASE Assistant, and Squarespace Designer for Purpose-Driven Practitioners — to create a custom website that reflects your growth and helps your practice stand out.

 

2. DIY Website Course: The Self-Made Site

Prefer to build it yourself? The Self-Made Site is a step-by-step course designed to help practitioners confidently create their own site — with strategy, structure, and support built in. (Coming Soon)

Book A Discovery Call With Britt

For ASE-Trained Practitioners Ready To:

✔️ Stop winging their messaging and start showing up as the expert they are

✔️ Build a practice that reflects their clinical skills and leadership

✔️ Turn reviews and testimonials into magnets for the right patients

✔️ Run their practice with more structure, ease, and results

✔️ Get out of their own way and actually implement strategies that work

I'm Ready

What's the Investment?

It’s Not Theory. It’s Action.

  1. Enroll and get instant access

  2. Join live coaching calls twice a month

  3. Complete the course at your own pace (in as little as 6 weeks)

  4. Start your custom website build (Optional) 

  5. Re-launch your practice with clarity and confidence

Apply Now

Questions?

Is this mentorship only for ASE-trained practitioners?

Yes. You must have completed either the Exstore or Pelvic Floor course to join. This is for practitioners ready to build — not just learn.

I’ve been in practice for years. Will this still help me?

Yes. This mentorship is especially helpful if your current practice model isn’t working the way it used to — or you’re shifting toward Exstore, Pelvic Floor, or a more specialized, refined approach.

I’m just getting started. Am I too new?

Not at all — in fact, this is a great time to get your systems, messaging, and foundation set up properly before you build habits that don’t serve you.

Can I join if I’m still figuring out my ideal patient or niche?

Yes — that’s exactly what we work on in Week 1. Most practitioners don’t need more certifications — they need clarity and confidence around who they serve and why. This is designed to help you find that.

What if I’m not tech-savvy?

You don’t need to be. We give you simple tools, tutorials, and templates — and if you decide you want a new website, Brittany Leeworthy handles the build (this is an add-on service. You can find out more in the meetings or by emailing support@aseseminars.com).

What kind of results can I expect?

If you complete all the tasks, you’ll leave with:

  • Clear and confident messaging
  • Google reviews + video testimonials
  • A clear vision of what you want in your practice
  • Systems for patient flow, follow-ups, reactivations, and events
  • A strategy for practice growth — not just more ideas

What kind of time commitment should I expect?

This mentorship is designed to simplify, not overwhelm. Expect 90 minutes total for the live group call each week, plus 1–2 hours per week for implementation. Most tasks are action-focused — like reaching out for reviews, writing your bio, or uploading testimonials. 

What happens if I fall behind?

You’re expected to show up and do the work — but life happens. The structure of the program is designed to keep you on track with weekly calls and a post-program follow-up. But it is a hybrid program and you can go at your own pace. The only difference is the tasks and goals will be done on your time. 

Do I have to do the website right away?

No! And in fact, this is very helpful as you decide what you want for a website. Plus, if you decide you want to outsource the website, you can always add that on with a website from Brittany. 

What if I already have a website I kind of like?

Good! But ask yourself: Is it doing anything for you? If your website isn’t converting, doesn’t reflect your current work, or confuses your patients, this program will help you either rebuild it or refine it so it actually works.

Still Unsure?

Join The Next Discovery Webinar

You’ve Learned the Skills. Now Lead the Practice.

Your clinic won’t grow just because you’re good at what you do.

This mentorship helps you take everything you’ve learned at ASE — and make it visible, valuable, and aligned with how you work best.

Questions? Email support@aseseminars.com